to help them understand and value, what data can do for them and
how they can "Work Smarter, not Harder".
In parallel we will deploy the infrastructure which will enable the data to flow through a sustainable business model that works "Outside in" #nowherestoorural
Examples of where Rural Scotland need to Work Smarter
It's not all about big expensive kit, robots and AI/ML
Smart Farming uses data to make informed decisions and to drive actions.
The benefits from Smart Farming are not just financial. Our Digital Farms all reported getting great value from Intangibles - such as: Time; Peace of Mind; Knowing that Workers were OK; Managing Risks. Hear their stories in the Useful Stuff section.
One of SmartRural's principles is that the data gathered by and for farmers, is the farmers' data. That is what lies behind the Members' Data Coop - generating value through aggregation and monetisation opportunities, to the benefit of the Members.
Everyone needs to make informed decisions
No matter where you are or what you do, you have a role in meeting the country's Net Zero ambition.
Every sector of the economy is forming a plan to meet its objectives and everyone of those plans needs data, from every corner of Scotland.
That isn't just about power distribution and usage, it is about land usage, management of water ecosystems, infrastructure optimisation, peatland restoration and more. All need data to form their plan and to know if the plan is working.
Empowering individuals and communities
The quality of Rural Living isn't just about broadband and 4G/5G, it's about services and systems that help us live a better life in a rural setting.
Those services can be about bin collections, road gritting, rural mobility, or the ability to live a full and independent life - #grannyuptheglen.
Actionable and appropriate data can help deliver and improve all those services and improve the outcome for those who live in rural Scotland.
SmartRural's network reaches beyond the mainstream 3G/4G and broadband, and helps deliver the data needed to understand the issues, define change and to monitor effectiveness.
It's our environment
With Climate Change how the land responds to heavy rains and drought is changing. We need to better understand the interplay of weather, the catchment areas, our uses of water and how best to mitigate the risks of something going wrong downstream.
Natural Capital allows us to measure the quantity of "public goods" in rural, but to see how it is being managed and how our actions affect its capability to sequester carbon or deal with storms, we need to be gathering data.
Smart sensors offer us the ability to gather appropriate data with the minimum of fuss and in an objective and repeatable manner. That data can then deliver fact based decisions that genuinely enhance rural and all it has to offer.
How will we deliver this change?
Value driven collaboration delivering Use Cases, not Technology
We must offer solutions that add value to the end user.
We must listen to the user and help them clearly describe their "pain point".
We must match that need to solutions that they can understand.
Rural cannot afford network over-build and waste. It must "build once, use many".
Stakeholders need to collaborate and play to their strengths.
Rural is not simply a low density City, it requires a whole new approach and business plan. That means new partnerships and collaboration.
Rural has orders of magnitude more Use Cases than Smart Cities.
With the right systems and understanding solutions can be generated.
Clarity of Use Case helps all parties assess if there is a business case.
Read some of the Use Cases SmartRural has generated and see if you have a solution rural could use.
Why a Coop?
A cooperative commercial model to deliver solutions for all
The Cooperative values are key
Coop’s are often a solution for some form of adversity. Here the challenge is lack of connectivity to drive digitisation. Waiting for someone else to deliver the solution was not an option.
Rural Scotland requires 2,500+ LoRaWAN base stations to give the cover required. Taking the standard Mobile Network Operator approach would not work on this scale, if it did, we would all have ubiquitous 4G already and this wouldn't be needed.
To service Scotland's scale we have to industrialise site acquisition – hence Farmers and Land Owners are our primary market - and we set up SmartRural as an Agricultural Coop, accelerating engagement with farmers & landowners.
Members' economic participation does not deliver economic return as in standard shareholdings, but serves to enable access to value through the collaboration, to overcome a shared problem. This means that SmartRural's members do not all need to be farmers, just that they share the potential to benefit in their own way from the infrastructure being put in place.
Where are we now?
Proof of Concept is behind us and Scale Up is starting
Proof of Concept (PoC) delivered through Stonehaven and Deveron Valley deployments.
Established SmartRural as an industry owned co-op
Three demonstrator Digital Farms* have been established through KTIF/SAOS funding to prove technology works in Scottish farms for Scottish farmers
Collaboration with NFU Mutual has delivered a digital farm for them
Deal with Angus Council to deploy and run 20+ base stations – 250 sq km of rural coverage
Projects with national infrastructure operators to be announced soon
What we offer
SmartRural offers a number of Services
Engagement with a large section of Scottish agriculture through fellow Coops.
LoRaWAN TTI Network
Private secure enterprise grade LoRaWAN Network without the need to invest in and maintain your own rural network
Access to benefits of Coop Membership
By being a Member you access the benefits of Mutuality and the reinvestment of Surplus to reduce future costs and attract other users